Brief-led concepts
Keep the same brand brief when comparing distinct visual directions.
BRAND CONCEPTS
Test distinct symbol directions before choosing one to refine. The six fictional marks shown here are illustrative concepts, not Astorie outputs, cleared trademarks, or final vector files.

Describe the brand, audience, mark type, shape, and palette. Treat each result as a direction to review, not a production-ready identity.
Name the brand’s purpose, audience, mark type, palette, and where the mark will appear.
Generate separate symbol or wordmark concepts and compare them at small and large display sizes.
Check lettering and originality. Have a designer prepare final files and perform an appropriate trademark review before adoption.
Keep the same brand brief when comparing distinct visual directions.
Inspect forms and any generated lettering at the size the logo will actually be used.
A generated raster idea still needs design refinement, usage rules, and rights review.
| Input | A written brand brief; an optional visual reference can guide the direction. | |
|---|---|---|
| Output | Raster image concepts for comparison, not guaranteed unique marks or vector masters. | |
| Review | Check legibility, similarity to existing marks, and practical use at target sizes. |
Treat it as a concept. Check for similar marks and get professional design and trademark advice before adopting it as a brand identity.
No. AI image output may resemble existing marks. A separate clearance process is needed for a mark you plan to use.
This page explores image concepts. A designer can redraw a selected direction as a production vector system.
Write a clear brief, compare concepts, and refine the strongest direction before use.