ByteDance

How to Create AI Product Videos with Seedance 2.0

Seedance 2 is the workhorse for product videos that need to ship today. The Omni variants accept a product still plus up to twelve reference assets — pack-shot, lifestyle moodboard, brand color swatch — and render image-to-video at six aspect ratios, including 21:9 cinematic and 9:16 vertical for TikTok and Reels. Native multi-shot composition lets the canvas chain a hero spin, a lifestyle insert, and a detail loop in one pass without leaving the SKU off-brand.

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Step-by-Step Guide

Drop the legal-approved product still onto the canvas

Image quality decides everything downstream. Use the marketplace-approved hero pack-shot (clean background, even lighting, sharp edges). On Astorie, drop it as an image reference node — Seedance Omni can layer up to 12 references off this anchor: brand palette swatch, lifestyle moodboard, competitor benchmark. The product still goes into slot 1 so identity locks first.

Pick the right Seedance variant for the SKU job

For everyday SKUs use Seedance 2.0 Standard (Fast or Standard tier). For hero shots in 21:9 cinematic, pick Seedance 2.0 Pro. If you need video-to-video transformation (re-skinning an existing clip seasonally), choose Omni Pro. Offpeak gives Ultimate-plan users discounted Sutui pricing — schedule overnight batches there.

Write a motion prompt the model can execute

Seedance respects camera + motion language. Skip "make it cool" and write the shot: "slow 360-degree turntable orbit, soft studio rim light, product remains center frame, neutral grey backdrop, 6 seconds." Include the duration in seconds (4-15s supported). For the lifestyle insert, describe environment plus actor action: "kitchen counter morning light, hand reaches in to lift the bottle, soft focus background."

Fan out aspects for paid social cutdowns

On the canvas, duplicate the Seedance 2 node three times — set 1:1 for Meta feed, 9:16 for TikTok and Reels, 16:9 for YouTube preroll. The 21:9 ultra-wide is reserved for hero web heroes or YouTube splash. All four pull from the same product anchor so the SKU stays identifiable even when reframed.

Chain into the next shot with last-frame to first-frame

For multi-shot product films, route the last frame of the hero spin into a frame-extraction tool node, then feed it as the starting frame for the lifestyle insert. Seedance native multi-shot composition can do up to four cuts in a single 15-second pass — but cross-clip continuity reads cleanest when you drive frame chaining yourself.

Export the timeline to your NLE

Once the canvas has all three cutdowns, drop them into Astorie's sequence builder, add titles or product copy, and export to Premiere, DaVinci Resolve, or Final Cut as a native sequence. Audio gets layered on the audio track in the NLE — Seedance 2.0 does not generate audio in this base variant (Hailuo 2.3 or Veo 3.1 do).

Prompt Examples

Hero pack-shot for Meta feed. The "product remains center frame" instruction stops Seedance from re-cropping mid-shot.

Slow 360-degree turntable orbit of a luxury skincare bottle, soft studio rim light, product remains center frame, neutral grey backdrop, 6 seconds, 1:1 aspect

Lifestyle insert for TikTok/Reels — actor action plus camera direction (from camera right) gives Seedance enough motion guidance.

Kitchen counter at morning light, hand reaches in from camera right to lift a glass bottle, soft focus depth of field, warm window glow, 8 seconds, 9:16 vertical

Detail loop for YouTube preroll. The macro framing plus dramatic side light invites Seedance to render embossing detail crisply.

Macro detail shot of textured packaging label, slow rotation, dramatic side light revealing embossed logo, shallow depth of field, 5 seconds, 16:9

Cinematic hero for the website. Use Seedance 2.0 Pro for the 21:9 ultra-wide aspect.

Product floating in zero-gravity studio, slow drift, particles of pigment swirling around it, dark gradient backdrop, 21:9 cinematic, 10 seconds

Parameter Tips

Use Seedance 2.0 Standard Fast for first-pass drafts (cheaper Sutui), then re-render hero shots on Standard or Pro tier.

Pack the reference slot with a brand color swatch alongside the product still — Seedance Omni reads the swatch and biases lighting accordingly.

Pin the product to the center with explicit prompt language ("product remains center frame, no re-crop"). Seedance will sometimes wander otherwise.

For 21:9 cinematic shots, switch to Seedance 2.0 Pro — Standard does not unlock the ultra-wide aspect.

Schedule batch SKU runs at off-peak hours via Seedance 2 Offpeak if you have an Ultimate plan — same model, lower Sutui.

What to Expect

Seedance 2.0 outputs polished 1080p clips in 4-15 seconds duration with smooth motion across six aspect ratios. SKU recognition is consistently strong when the reference slot is loaded with a clean pack-shot. Generation time runs 60-120 seconds on Standard tier, 30-60 seconds on Fast. No native audio in this variant — chain Hailuo 2.3 or layer audio in the NLE. Output lands directly on the canvas, where it can be routed to NLE export, frame extraction, or upscale tool nodes.

Use Seedance 2.0 on Astorie

Connect Seedance 2.0 with other AI models on Astorie's infinite canvas. No GPU required — start free.

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Runway Gen4 Turbo is the speed pick for product videos when the brief lands at 4 PM and a paid-social drop ships at 9. It accepts a still image plus a motion prompt and returns 5- or 10-second clips with coherent motion and minimal artifacts. There is no text-to-video — the source pack-shot is mandatory — but generation completes in under a minute, making it the right tool for fast SKU iteration before committing a Seedance or Veo render budget.

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